Swiss Hospitality Holding SA, a Geneva based Swiss company has launched its first hotel in middle east in RAK in the presence of H.H. Sheikh Tariq Al Qassimi, H.H. Sheikh Mohammed Al Qassimi, H.H. Sheikh Abdullah Al Qassimi, H.E. Pierre François Unger Geneva Minister of Economy and Health, H.E. Frédéric Hainard, Neuchatel Minister of Economy, H.E. W.A. Bruelhart Swiss Ambassador to United Arab Emirates, Dr. Christian Rey, President of Swiss Hospitality Holding, Geneva & other dignitaries from Switzerland and United Arab Emirates.